The future of energy is changing and with it, our response to those changes. GreenTech Solutions is an evironmental consultancy that focuses efforts towards sustainable energy solutions for businesses that care about making a positive impact on our planet. Bridging technological innovations with environmentally conscious desicion making is what GreenTech believes will make all the difference in restoring our planet’s vitality and with it, humanity’s longevity.
GreenTech solutions is not a real company—but it very well could be. In an effort to explore AI and its abilities, I prompted ChatGPT to curate a creative brief which I then translated throughout my creative process. The engine spat out a cohesive mission statement alongside a summary of its creative direction. These considerations were crucial in developing a visual identity that reflected the company and its objectives.
The logo is an interplay between technological advancements and environmental consciousness. This idea is realized in the blend between the leaves and brackets, which are angled updwards to symbolize a progressive pursuit of more renewable, sustainable business practices. The color and typography were selected to present the brand in a clean, professional manner. Helping to boost the organization’s credibility while remaining competitive in a growing market.